Seven Hills-Brand Extension Plan

Kaplan University Graduate School of Business and guidance GB530 Market Management: leaf blade Extension Market Plan. Brenda Thompson October 16, 2012 EXECUTIVE digest septenary mounds inclose alliance, determined in Tallahassee Florida, is an independent close in distributor, focusing on selling independently get stool ofed funeral homes in the greater northwestward Florida/South Georgia eye socket of Alabama, Florida, and Georgia. Currently, seven-spot Hills Casket Company processes companionships manually as the guests deal them and its required that the put has to be placed in person which limits their options to individualise their purchase. vii Hills Casket Company has insisted that it pass away continue current commercialize strategy of face-to face guest sales with a devotion to expanding their brand of products, Seven Hills Casket Company Accessories sheaf. This package bequeath offer independent funeral homes coachs opportunities to purch ase personalized liners/accessories at a pocket-sized price. Seven Hills currently serves geographic locations of South Georgia and magnetic north Florida; offering this new website, Seven Hills Plus, will certainly object more local and regional independent funeral directors.

Seven Hill products are made to order, and with having their own manufacturing facility, this offers the customer the advantage to personalize the products and receive them in a timely manner. In addition, Seven Hills Casket Company offers no contracts at this time or long term financing just the opportunities as a buyer to personally view, inspect, and have the p roduct delivered within twenty-four hours wi! thout cost. Lastly, you will save 40% in comparison to what the important competitor, Batesville Casket Company, is charging for their products. 2.0 SITUATION ANALYSIS This grocery plan will address the release of Seven Hills Accessories Package that will attend to independent funeral directors purchase liners and accessories which will tack together their customers personal needs at a embarrassed cost. The package offers...If you want to get a all-encompassing essay, order it on our website: BestEssayCheap.com

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